WELCOME TO WINTER IN UTAH
THE GREATEST
THE GREATEST
THE GREATEST
THE GREATEST
SNOW ON EARTH®
SNOW ON EARTH®
SNOW ON EARTH®
SNOW ON EARTH®
Utah’s Premium Powder
The slogan, The Greatest Snow on Earth®, was coined in 1960 and has subsequently adorned Utah license plates and travel posters for decades. It would be easy for one to dismiss this as simply marketing. “Snow is snow,” you might say, “can Utah’s snow really be better?” Of course, if you are a powderhound or a meteorologist, the answer to that question is simple: Yes. Utah’s snow really is better than almost anywhere else on Earth.
In fact, a serious argument can be made – at least from a ski and snowboarding standpoint – that Utah does have the planet’s greatest snow. There is not one single factor that makes Utah snow better than the competition. Rather, it is a culmination of different ingredients that come together to elevate our powder beyond the rest, including the amount of snow, the consistency of which it falls, the terrain, and the perfect combination of climate conditions that can only be found here.
Some Call it Magic
We Call it Winter
Snow falls all over. But the best, that only falls in one place.
Picture Perfect Powder
Share your snowy snapshots with us on Instagram by tagging @VisitUtah.
The Mountains are Waiting